New mobile gift card program sponsored by New Brunswick Tomorrow, employers, and merchants serves as a simple way to give back to our community

New Brunswick, NJ – August 30, 2021 – New Brunswick Tomorrow is proud to announce the new French Street E-Card, a community-based digital gift card that makes it fun and easy to keep local spending local. Purchase a French Street Business E-Card here to use at any of the participating shops in the neighborhood. With this card, you can write a personal message and send it to family, friends and colleagues via email, text, or physical copy. Recipients can choose to spend it at one of over 30 (and growing) participating merchants in the French Street Business District—or mix it up and spend flexibly at multiple locations. All-digital and always available on your phone, the French Street E-Card is great for birthdays, holidays, teacher appreciation, coach gifts, or just to show your appreciation to a friend. Now you can give back to the community while you celebrate Mother’s Day, Father’sDay and graduations coming up soon.

Why supporting local businesses is so important

Participating in this program means supporting the heart of what makes our community unique. The purchase of a French Street eGift Card creates a pool of cash that local businesses in French Street can rely on. Studies[1] have shown that local independent retailers recirculate 47% of their revenue back into the community, while only 14% of national chains’ revenue stays in the community. More dramatically, restaurants recirculate 73% of their revenue back into the community, versus only 30% for national chains.

By supporting local businesses, more money continues circulating through the local community—this is achieved through a combination of profits paid to local business owners, wages paid to local workers, goods and services procured locally for internal use or resale, and charitable giving within the community. If you’re looking for a way to do some good or want to know how you can help the community you love, send a French Street E-Card today! For more information or to participate as a merchant in the program, please contact New Brunswick Tomorrow here.

About New Brunswick Tomorrow

New Brunswick Tomorrow is a social impact organization dedicated to enriching the lives of New Brunswick’s people by improving quality of life for all who call New Brunswick home. NBT fosters networks of institutions and community organizations, serving as a catalyst in developing solutions that improve the issues that matter most to city residents. For more information, visit www.nbtomorrow.org.

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About Yiftee

Yiftee (Yiftee.com) is the award winning, no hassle eGift card and promotions solution for local businesses and communities. With no special technology or POS integration, no revenue-share and no special accounting, it's easy for merchants to offer eGift Cards on their website andFacebook pages. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers. Consumers, corporations, and merchants use the Yiftee mobile and online website to send thoughtful, unexpected gifts via email, text or print. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For more info see Yiftee.com or emailinfo@yiftee.com.