To that end, New Brunswick Tomorrow and our Esperanza Neighborhood Project have connected with the Yiftee platform to bring the French Street E-Gift Card Program to New Brunswick. With every purchase of a French Street eGift Card, you support the core of our community by driving customers to stores and eateries along French Street and its surrounding streets. A thriving commercial corridor not only benefits entrepreneurs, but also helps them retain and hire employees and strengthens the local economy.

Yiftee E-Gift Cards make it easier than ever to shop local. With over 30 French Street area businesses participating in the program, from restaurants to retail to services, there’s plenty of variety to choose from. As a special offer for the program's launch, for every French Street E-Gift Card that you purchase, you’ll receive a bonus card of 50% the value of your original card purchase. This is a limited time offer, good through the end of September or while supplies last.

You can purchase e-gift cards for yourself, your family, your friend, or your neighbor, and see the list of participating businesses, at tinyurl.com/FrenchStNB.