Program Overview

LIVE WELL-VIVIR BIEN NEW BRUNSWICK is a city-wide campaign to create awareness and inspire residents to actively participate in health and wellness resources available in New Brunswick, ultimately resulting in improved quality of life and other positive outcomes.

The LIVE WELL-VIVIR BIEN NEW BRUNSWICK campaign was created from the shared vision of Healthier New Brunswick as a communications platform to amplify the work of community partners in helping residents to lead healthier lifestyles and achieve greater positive health outcomes. Since its inception, Healthier New Brunswick has evolved from being an initiative focused on the issue of access to medical care to a collaboration uniting and connecting resources and assets to improve the overall health and wellness of the community. The focus includes health behaviors, clinical care, social and economic factors, and the physical environment.


The LIVE WELL-VIVIR BIEN NEW BRUNSWICK campaign serves to unify efforts in New Brunswick that promote a culture of health and wellness. Through a collective impact approach with New Brunswick Tomorrow as the backbone agency, the LIVE WELL-VIVIR BIEN NEW BRUNSWICK campaign aims to:

  • Coordinate and mutually reinforce activities for partners to contribute to programming.
  • Provide relevant and consistent messages to increase public awareness of health and wellness, including available health services.
  • Establish shared indicators to measure overall impact on health in the community.

The LIVE WELL-VIVIR BIEN NEW BRUNSWICK campaign is designed to foster community-based partnerships by encouraging networking and collaboration among community partners and organizations. It is the vehicle of communication for the health-related activities and services available, both internally (to stakeholder partners) and externally (to New Brunswick residents). Thus, the LIVE WELL-VIVIR BIEN NEW BRUNSWICK campaign functions on the strength of the work from community partners adding value by providing a forum for exchange and coordination to address community health needs through continuous communications.

Ways to Get Involved


To do this, we need your help. As a valued stakeholder and strategic partner, help get the message out on LIVE WELL-VIVIR BIEN NEW BRUNSWICK by:

  • Adding the LIVE WELL-VIVIR BIEN NEW BRUNSWICKTM logo to your Web site.
  • Use the Health and Youth Resource Guide mobile site.
  • Be sure that you are listed in the mobile app and that the information is accurate.
  • Talk about LIVE WELL-VIVIR BIEN NEW BRUNSWICK to your friends, colleagues, customers or clients.
  • Attend Health Task Force and Alliance for a Healthier New Brunswick meetings.

2) Join the Healthier New Brunswick Task Force

The New Brunswick Tomorrow Health Task Force engages diverse community stake- holders to identify, analyze and develop solutions to complex health issues facing residents of New Brunswick. The task force:

  • Convenes and engages community stakeholders in identifying, developing and implementing community health initiatives
  • Promotes city-wide initiatives targeting resident needs to increase awareness of healthcare services and educational opportunity that address health issues affecting the community

Healthier New Brunswick Task Force Meeting Dates:

12:00 PM–2:00 PM

  • November 19, 2014
  • December 4, 2014
  • January 14, 2015
  • February 18, 2015
  • March 18, 2015
  • April 15, 2015
  • May 20, 2015
  • June 17, 2015

New Brunswick Tomorrow
390 George Street, 2nd Floor
New Brunswick, NJ 08901

Check the Community Calendar here.

Jaymie Santiago
New Brunswick Tomorrow

3) Join the Alliance for a Healthier New Brunswick

The Rutgers Robert Wood Johnson Medical School, Office of Community Health, Alliance for a Healthier New Brunswick collaborates with institutional partners referred to as work groups and coalitions, which have congruent objectives that engage needs and potential intervention strategies and collaborations. The alliance:

  • Facilitates new and active coalitions and work groups to guide their agendas to meet community health needs
  • Conducts a systematic review of existing assessments and develops an evaluation process for initiatives contributing to Healthier New Brunswick

Alliance for a Healthier New Brunswick Meeting Dates

12:00 PM–2:00 PM

  • December 19, 2014
  • March 6, 2015
  • June 5, 2015

Clinical Academic Building, Room 3405,
125 Paterson Street
New Brunswick, NJ 08901

Maria Pellerano
Rutgers University


NBT, the City of New Brunswick and various health organizations from around the city gathered for the “Building a Healthier New Brunswick” conference. The presentation below outlines the successes and vision of improving the health of New Brunswick’s citizens. In addition, we present key health resources available here in the city.

Building a Healthier New Brunswick.pptx


Healthier New Brunswick Conference

There are no upcoming events at this time.